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Why Shopping Online Ain’t as Good as it Used to Be


Do you remember your first online purchase? Maybe you haven’t made one yet? Perhaps you never will?


Although Amazon and eBay are the most famous, on August 11, 1994, NetMarket claims to have conducted the first secure retail transaction on the Web; a copy of the Sting CD Ten Summoner’s Tales for $12.48 plus shipping. It wasn’t until a year later that Ebay sold a broken laser pointer for $14.83.


Casting my mind back, I remember in 1998 having some guitar strings shipped from China, they were multi-coloured, and broke within a week of putting them on my guitar, I didn’t really mind, I kind of expected it. But i do remember the enthusiasm and excitement with which myself and my friends trawled ebay for the weird and wonderful; people auctioning almost anything that wasn’t fastened down, and sometimes things that were! The sheer joy of when you ordered and something arrived was unsurpassed. However now a system that we not only depend upon almost as much as the air we breathe, but also a system that wreaks havoc when it falls down, delayed birthday presents, Christmas presents, hats that are too small, and mobile phones that never arrive, it is possibly not as good as it used to be.


The internet has been flooded for years with websites globally shipping products from across the universe. Shopping locally online is however still a relatively new concept. Although, for convenience, websites like just-eat have been delivering our take-outs for a number of years now, it seems obvious that our groceries should be equally as fast. I’m often caught wondering, what will our online shopping look like in the future, will we move closer and closer to buying locally online, rather than from across the world?


It’s often easier said than done when you want to find out the first occurrence of something, but this year We Deliver Local launched the worlds first 90 minute grocery delivery service, and shipped two bottles of wine and a tub of Häagen-Dazs to a customer in Walton-on-Thames.  We’re seeing increased demand for same day deliveries, but can the supermarkets really keep up with independent shops in this market?


Your local shop is much more flexible than a supermarket can ever be, so you could expect a more personalised and human service, with less substitutions, and more care taken over your order. They are also grateful for your online custom, and in all respect are not a faceless corporation, but they are part of your community.


With many independent shopping websites sprouting up, such as We Deliver Local and Hubub local shopping online now covers many areas of the UK as independent shops join up to the various web services available, continuing the fight back against the powers that be.


Championing your local shop is not only the morally right thing to do, but is hopefully bringing a new exciting lease of life to online shopping. Shopping online isn’t as good as it used to be, its actually even better.

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Opened in 2011. We Deliver Local provide out customers with a service where they can get fresh local produce delivered straight to their front door, offering the ease of supermarket shopping and at the same time helping local business in the community. Fresh grocery deliveries and organic food from farm shops and local businesses.

We Deliver Local helps you find your local Farmshop, Farm Shop, Farmshops, Organic Shop, Farmers Market, Food Delivery, Butcher, Grocer, Local Produce Supplier and Farm Shops in your area so you can buy Vegetables, Meat, Groceries, Fruit and Organic Food online and help to support Local Shops, Farmers, Farmer, Farming in Britain, British Produce, Organic Food in the UK.

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