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A European Digital Single Market Coming Soon?

On Wednesday this week, plans were unveiled by the European Commission which could transform the way we shop online. “At present, barriers online mean citizens miss out on goods and services: only 15% shop online from another EU country; Internet companies and start-ups cannot take full advantage of growth opportunities online: only 7% of SMEs sell cross-border”, says the European commission.

The new plans aim to tear down regulatory walls and move from 28 national markets to a single one, meaning consumers will find it just as easy to buy from any other EU country as they would their own. With only 15% of consumers buying online from other EU countries in 2014, and 44% doing so domestically, this could have a profound impact on our shopping habits. It is estimated that EU consumers could save €11.7 billion each year if they could choose from a full range of EU goods and services when shopping online.

Commission President Jean-Claude Juncker said on Wednesday: “Today, we lay the groundwork for Europe’s digital future. I want to see pan-continental telecoms networks, digital services that cross borders and a wave of innovative European start-ups. I want to see every consumer getting the best deals and every business accessing the widest market – wherever they are in Europe. Exactly a year ago, I promised to make a fully Digital Single Market one of my top priorities. Today, we are making good on that promise. The 16 steps of our Digital Single Market Strategy will help make the Single Market fit for a digital age.”

The proposals for the digital single market will be on the agenda of the European Council meeting on June 25-26. A final draft of proposals will then go to individual European parliaments to be debated. The European parliament will then vote on a final draft.

How this move will affect the consumers and small to medium business remains to be seen. However one thing is for sure, this really could be the start of a digital revolution in Europe.

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We Deliver Local App Launched on Android and iOS

We Deliver Local online Grocery Delivery Service has just launched  the We Deliver Local App, a new standalone app for Android and iOS that lets users  order from their local grocery shops directly from their mobile phone. The app is quite unique but aimed at a very wide audience, people who want their groceries quicker, and easier than via the supermarket.


The app strengthens the relationship between shops and customers by providing real-time delivery service via their phone, so they can order easily on the move, from the office or just about anywhere.


With well over 100 local shops already registered and using the We Deliver Local service, the app is a free upgrade for any shops joining the site, which they will automatically appear on.


The average UK resident is now shopping via their phone at least once month, and the app aims to be the solution for local shops to reach these potential customers. Fans of local shopping will love the app as it really makes shopping locally a simple and fun experience.


We Deliver Local are hoping new shops will sign up quickly to be part of the app as soon as possible, and help them to really make an impact on the grocery market. The We Deliver Local initiative was originally setup to help local shops who are in danger of being forced out of business to compete online, the app release is really the icing on the cake for the venture (which was nominated Observer most ethical business 2014)


The We Deliver Local app not only connects people with their local shops, but is also piloting a new serve dubbed “Driver Direct” in its initially stages the aim is to allow the extensive We Deliver Local driver network (over 3000 drivers) to collect and deliver groceries too, in areas where shops are not yet registered, from their local stores, this gives the app national coverage, meaning anyone can actually order directly from their nearest driver, think personal shopper or similar and you’ll understand what the service is trying to achieve.


Not only does the app do all the above, but also incorporates a delivery management system for drivers – handling out of stock items and substitutions, but also is useful for shop owners who can mange their orders, prepare and pick click ad collect local orders and complete deliveries via new tools on which We Deliver Local has incorporated.


The App is now downloadable for free from all app stores including Google Play, Amazon, and should be available on I/OS next week


Link for Android version:


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We Deliver Local Launches Click and Collect Local


We Deliver Local today launches a new service available to all the shops registered on the website; Click & Collect Local.


Over the last 12 months in addition to home or office deliveries, Click & Collect is fast becoming another important part of people’s online shopping experience. Click & collect is a business model whereby a customer can buy or order goods on a shops website and pick them up at a local store.


We Deliver Local has now built this service into their local shopping grocery market, and is available to all shops at no extra cost.  Customers can now order online and click and collect from participating stores.


Shops that want to offer this service can simply log in to their shop and choose this option under their shop details.  You can even set the time and the date customers can collect to make sure you have time to prepare the order.


The service is also available free to all the shops on the website at no extra cost!


Bolt on Click & Collect Today!

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Fresh inspiration for Monday – Friday

One of the most difficult things after coming home from work can be finding the energy and creativity to prepare a fresh, healthy meal. It’s often tempting to fall into the convenience trap and settle for a ready meal or even a takeaway. But, I think, the difference in taste and nutrition, not to mention the clear conscience, that cooking with fresh food provides, more than warrants the extra time and effort.

The aim of this post is to tackle one of the hunger-hurdles which stands in the way of many weeknight chefs: inspiration. If you struggle to come up with quick yet flavoursome ways of using the ingredients you have in, here are five delicious, nutritional and inexpensive evening meal ideas which can easily be adapted for even more variety.

Monday -Teriyaki Salmon and Noodles

A firm favourite in my house, this meal is so quick and simple to make and really delivers on flavour.

Fry up some garlic, chilli and grated ginger. Add five tablespoons of soy sauce, the zest and juice of a lime and 3 tablespoons of maple syrup. Reduce until sticky. Heat up a griddle pan, then cook your salmon fillets for two minutes on each side, afterwards placing them into the pan with the reduced sauce.

Heat a little oil in a pan and chuck in a pack of fresh egg noodles. Add some spring onion and coriander. Once thoroughly warmed through, drizzle a small amount of sesame oil over the noodles then dish up!

Tuesday – Chicken and Chorizo Paella

Any combination of meats and fish could be used for this paella, so experiment! Although this dish takes slighter longer to make, I think it’s worth the wait and perfect if you’ve got people coming round for dinner.

Rinse 100g of paella rice per person with cold water and drain. Cut up some chicken into mouthful-sized chunks and fry these off until white. Take them out of the pan and put some chopped chorizo in. Once juicy, add some chopped peppers, or whatever veg you like, and garlic.

After a couple of minutes, stir in the rice to toast the grains. Pour in a glug of white wine if you have it and let this bubble away. Pour 250ml of chicken stock per person, paprika and turmeric and boil. Put the chicken back in, lower the heat and simmer. After ten minutes, add tinned peas and a tin of chopped tomatoes and simmer again for ten minutes.

Serve with chopped parsley and a wedge of lime.

Wednesday -Light Tuna Pasta Bake

An old favourite, tuna pasta bake is comfort food at its best. But with a few tweaks, it can also be fresh and guilt-free. If you haven’t already swapped white pasta for brown, do it now! You really can’t taste the difference and it’s much better for you. I’m also using reduced fat crème fraiche as an alternative, light base for the sauce.

Preheat your oven to 160 fan. Put your pasta on the hob to cook until almost ready. Fry off some onions, garlic, cherry tomatoes and any other veg you fancy until they start to soften. Season with salt and pepper. I like to add a splash of balsamic vinegar for extra flavour. Add your tinned tuna, and a good spoonful of light cream cheese is good if you have some. Add a large scoop of crème fraiche, tip the drained pasta on top, then another scoop of crème fraiche, some tinned peas and a large handful of chopped chives or parsley and mix it all together.

Tip it in to an ovenproof dish and grate some cheese on top. Bake for 30 minutes or until the cheese is starting to crisp.

Thursday – Homemade Fish Fingers

A real throwback Thursday tea! But preparing your fish fingers fresh at home somehow makes them feel more grown up. I recommend serving them with mustard mash and peas.

Line up three little plates. Put plain flour on one, seasoned with salt and pepper, beaten egg on the second and shop-bought breadcrumbs on the third. Chop your cod (you could use haddock or even salmon) into finger shapes, then dip them into each plate – flour, egg then breadcrumbs.

Once they look like fish fingers, grill them gently until cooked all the way through. You could, of course, serve them in a sandwich for a real almost-the-weekend treat!

Friday – Fish Curry

I like to feel like I’m having a treat on a Friday night. I want a celebratory meal to signal the start of the weekend! For me, this fish curry provides exactly that. Rich in flavour, but light, so you can skip the food hangover on Saturday morning.

Put onion, ginger, garlic, chilli, paprika, garam masala, cherry tomatoes, lime juice, coriander and a drizzle of olive oil into a food processor and whizz to make a paste. Chop red and yellow pepper and stir fry with more onion in a pan until they start to soften. Add in your paste and stir. Pour in some light crème fraiche and stir again to make a creamy sauce. Place your fish or prawns into the liquid along with some peas and poach gently until cooked through. Boil some rice while this is cooking and serve alongside.

As I mentioned before, all of these dishes can be adapted to suit whatever you have in the cupboard. For example, the curry would work just as well with chicken, and the pasta bake could easily be vegetarian. The point is to think about and experiment with flavours. Figure out how much chilli works for you, and which herbs and spices you prefer. There are no rules, but it can be difficult to know where to start. As long as you have some basic, key ingredients and a range of herbs and spices, you really can make a meal out of anything.


Guest Post by Sarah Tween - Marketing Manager and Food Blogger

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Cheese Can Cure Insomnia!


I don’t know how many people out there are also working for a start up company? Building We Deliver Local from the ground up can be as stressful as it can rewarding, and it was recently I found out how much getting a business off the ground can affect your sleep.
It can be very difficult to turn off at the end of a day, with ideas running around your head, for example I’ll constantly be thinking about how we can find more shops, how we can reach more customers, and how we can improve our website, and i have often been finding myself having bouts of insomnia, that was until i made a recent discovery.


It started because i was upping my cheese intake after hearing that it worked towards keeping your teeth healthy, this is why it is often severed after dinners. It really does actually combat acid erosion, cheese is an alkali so neutralises the acid in food, and so is particularly good after sugary drinks, cakes and biscuits. It doesn’t need to be a big chunk (of course it’s no substitute for good brushing)


As it happens i am partial to a couple of beers in the evening, and had began eating a small amount of cheese before bed just to help my teeth, I was really surprised at the results. Over the course of a couple of weeks, I suddenly found I was sleeping much better, with less snoring, and less time laying in bed waiting for sleep to come.


The Cheese had a really calming influence.


A small amount of cheese just before bed can really help you sleep better, i don’t really know whether there are medical reasons, or what is happening, but i know the last two weeks I have slept better than ever after having a little cheese before I hit the sack. My favourite is Lancashire, it seems to give me a very deep and dreamless sleep, however cheddar, and Cheshire cheese can be just as effective, I haven’t actually tried red Leicester yet, but i will keep you posted with the results!


So I would suggest, if you are having a little trouble sleeping, try a little cheese each night, I’d be interested to hear if you too are sleeping better.



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How independent shops are clubbing together to tackle supermarkets

How independent shops are clubbing together to tackle supermarkets

 Vince Brotheridge and Jean Redgate  at  Redgates Farm Shop, Grangefield farm, Mansfield Rd, Brinsley

Vince Brotheridge and Jean Redgate at Redgates Farm Shop, Grangefield farm, Mansfield Rd, Brinsley

YOU’VE done your shopping list but don’t have time to visit the store. No problem. You register with your supermarket’s home delivery service and wait for the doorbell to ring.

But what if you don’t like one-stop shops? What if you prefer to support independents and to divide your custom between specialist butchers, bakers, grocers and fishmongers?

The answer could be to shop online at – a specialist independent food delivery service that has just got a toehold in Nottinghamshire.

“Around two years ago, the first We Deliver Local order was made – a veg box in Macclesfield,” says the firm’s business development manager, Andrew Hughes.

“Now, the website has reached 4,000 hits a month and, with a conversion-to-sales rate holding at eight to ten per cent, the customers are coming.”

The thinking behind We Deliver Local is simple. You visit the website, enter your postcode and up come the shop windows of participating shops in your neighbourhood. You then enter each shop, click on your fancies, proceed to checkout, make your payment and pick a delivery slot.

The scheme

Expands the market place for independent food retailers.

Saves time for customers who choose to support local independent shops.

Provides an income for freelance delivery organiser-drivers like Vince Brotheridge, who is developing the We Deliver Local service in the Kimberley-Eastwood area.

“I discovered it while surfing and thought what a good idea it was and signed up to be a driver earning a fee for each delivery,” says Vince, 50, a sales executive.

He is the glue in the breakthrough cluster of shops in Notts – a greengrocer and deli in Kimberley and a farm shop in Brinsley, plus a craft baker in the heart of Nottingham.

The logistics mean custom is building up mainly in the NG16 postcode area – Kimberley, Eastwood, Underwood – but the firm hopes to establish other clusters of shops to satisfy demand in other areas, West Bridgford, for instance.

“People are accustomed to the idea of seasonal organic vegetable boxes, so you need to have a greengrocer in the group,” says Vince, who in his spare time collects the website-ordered goods from each retailer and plans delivery runs to fit customers’ timing.

To protect the interests of participating retailers, the firm will not double up and engage competing specialist shops.

That’s good news for David and Jean Redgate and their sons – Brinsley-based farmers and butchers.

We Deliver Local customers and other visitors to Redgates Farm Shop – up a long track off the A608 Mansfield Road – will be eating beef from the Limousin-cross-Hereford herd and lamb from the Lleyn sheep reared on the family’s 250-acre Coney Grey Farm.

Meat packs are a speciality. The half lamb pack, for instance, offers a whole leg, rolled shoulder joint, neck, chump steaks, kidneys, four Barnsley chops and six cutlets.

This is a traditional, no-nonsense farm shop.

“It’s meat from our farm and we make our own pies,” says Jean Redgate behind a counter of appealing pastries. Vince nods approvingly, saying he recommends the large cured pork pie with Stilton topping.

The chutneys and sauces come from Redgate family recipes and what they don’t rear or process themselves still comes with plenty of local provenance. The beer shelves include Blue Monkey ales from Giltbrook and the products of Colwick’s Flipside Brewery.

There is room on the cheese counter for Peakland Blue, from Hartington, once the home of Derbyshire’s last Stilton creamery.

We Deliver Local’s Andy Hughes, 34, studied environmental sciences at Nottingham Trent University but is now based in Cheshire, working with the founders, brothers Darren and Lee Parkinson.

“We are old school friends and I took a step back from something else I was working on to help them.

“It’s started off in some areas just as a veg box scheme but people talk to each other and it became clear that there was a demand for other produce from people who want to support local businesses. Once you’ve got that, it doesn’t take much to get started.”

We Deliver Local takes a ten per cent commission on each order and the customer pays a small delivery fee, which goes to the driver.

According to Andy Hughes, it’s a way of shopping that can help keep independents flourishing in the high street.

“Britain has lost 3,000 greengrocers in the last few years and We Deliver Local gives them a wider catchment area and brings in customers on top of their regular footfall,” he says.

“We promote local, ethical and sustainable business.”

For more information, for customers and retailers, visit

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Adding Your Shop To We Deliver Local

It’s so easy to add your shop to the We Deliver Local website. By being listed on our site we can help boost your orders by bringing a whole new online customer base to your shop.

We do this by having high ranking high in Google, a huge twitter following and also promote the website to national and regional press.

We are constantly striving to drive more people to the site across the UK. By joining the site, you are joining the UK’s largest independent online grocery market, covering over 100 areas, reaching over 1 million people who want to shop independently and locally.


Add your shop

Building your shop is as simple as using Facebook. Just enter your products’ names and prices into our system, and either use our large selection of stock images, or upload your own, select your product categories and you’re ready to go.

The website will automatically create your online shop on our website, as well as an option to plug this into your existing site too.

This is ideal if your shop already offers a delivery service or you are looking to start one. We are always happy to help you to upload products and build your shop. Please feel free to give us a call: 01260 218 220


What will my shop look like on the site?

You can see an example of one of the shops on the site by clicking here.


What does it cost?

You don’t have to pay anything to join the website, or to build your shop. Once your shop ready to go live we have a flexible variety of packages available to suit your business needs. From a basic 200 product shop suitable for selling hampers, veg boxes and more, to a full premium service which ingrates your on-line shop with your Epos system.

You can also set your own delivery charge to earn more from an extra revenue stream.

There are no long term contracts we operate entirely on a pay as you go basis. Subscription is paid month by month and only for when your shop is live on the website, the standard packages are outlined here


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Why Shopping Online Ain’t as Good as it Used to Be


Do you remember your first online purchase? Maybe you haven’t made one yet? Perhaps you never will?


Although Amazon and eBay are the most famous, on August 11, 1994, NetMarket claims to have conducted the first secure retail transaction on the Web; a copy of the Sting CD Ten Summoner’s Tales for $12.48 plus shipping. It wasn’t until a year later that Ebay sold a broken laser pointer for $14.83.


Casting my mind back, I remember in 1998 having some guitar strings shipped from China, they were multi-coloured, and broke within a week of putting them on my guitar, I didn’t really mind, I kind of expected it. But i do remember the enthusiasm and excitement with which myself and my friends trawled ebay for the weird and wonderful; people auctioning almost anything that wasn’t fastened down, and sometimes things that were! The sheer joy of when you ordered and something arrived was unsurpassed. However now a system that we not only depend upon almost as much as the air we breathe, but also a system that wreaks havoc when it falls down, delayed birthday presents, Christmas presents, hats that are too small, and mobile phones that never arrive, it is possibly not as good as it used to be.


The internet has been flooded for years with websites globally shipping products from across the universe. Shopping locally online is however still a relatively new concept. Although, for convenience, websites like just-eat have been delivering our take-outs for a number of years now, it seems obvious that our groceries should be equally as fast. I’m often caught wondering, what will our online shopping look like in the future, will we move closer and closer to buying locally online, rather than from across the world?


It’s often easier said than done when you want to find out the first occurrence of something, but this year We Deliver Local launched the worlds first 90 minute grocery delivery service, and shipped two bottles of wine and a tub of Häagen-Dazs to a customer in Walton-on-Thames.  We’re seeing increased demand for same day deliveries, but can the supermarkets really keep up with independent shops in this market?


Your local shop is much more flexible than a supermarket can ever be, so you could expect a more personalised and human service, with less substitutions, and more care taken over your order. They are also grateful for your online custom, and in all respect are not a faceless corporation, but they are part of your community.


With many independent shopping websites sprouting up, such as We Deliver Local and Hubub local shopping online now covers many areas of the UK as independent shops join up to the various web services available, continuing the fight back against the powers that be.


Championing your local shop is not only the morally right thing to do, but is hopefully bringing a new exciting lease of life to online shopping. Shopping online isn’t as good as it used to be, its actually even better.

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Why Local Food Deliveries Beat Peanut Butter on Pancakes


We have always felt a passion to support local and independent shops.  Through the years of working with these shops, it has become more apparent that there are still not many shop owners using the power of the internet.


Not only do we want to encourage shops to sell online and deliver a personal service, we want to encourage independent trade, local economies and of course to fight the dominance of supermarkets. Still, I often wonder why so many independent shops are not trying to engage their local customers via Twitter and Facebook


It’s simple, you just need your smart phone and a Twitter/Facebook account, post pictures of your latest offers, great new products, or maybe even just about your daily life as a shop owner.


We are really here to support and encourage local shopping, and I believe the connection via Facebook and Twitter can really build shopper loyalty and let your customers get to know you.   It’s far better than a faceless visit to the supermarket, and it’s the way we shopped for centuries.  It is truly making a comeback.


Many of the shop owner I work with on a daily basis love to run their own deliveries, meeting customer who may housebound, are busy mothers, or are throwing a party. It’s actually a great way to become a real part of your local community.


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We Deliver Local: More cities, more shops even more choice.

Around 2 years ago, the first We Deliver Local order was delivered— a veg box in Macclesfield.

Our idea was to make shopping at your favourite local shops as convenient and as easy as shopping online.  Since then, we helped you get fresh local veg, quality meat and fish all delivered in one easy order.

Over the past year, we’ve grown, covering new locations, with new great farm shops and more great fresh local produce. And now, we’re adding to the website you love. We Deliver Local can now help you get what you need delivered the same day, even within 90 minutes, from many of your favourite local convenience stores.

Starting today, we’re expanding to new cities: across the UK, with over 100 new convenience stores ready to go live.  We’re bringing independent shopping on-line to more than 10 million people in the UK, who will now be able to access our same-day delivery service.

You can stock up on lots more new products from you local shops, make sure you have beers in for the match or wine for a romantic dinner.  You can find many of your favourite brands, almost anything that your major superstore would stock; but, of course, delivered from your local shop.

Membership to the website is free and you have many secure payment options, from cash on delivery to PayPal. We also boast the lowest deliver charges of any shops on-line.  We also don’t add any hidden mark-ups, so you pay the same price for your shopping on We Deliver Local as you would in-store.

With more cities, more shops, and more of your favourite brands, We Deliver Local is well on its way toward making your life easier and local.

Please visit us soon and remember to shop locally.

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Shop Local

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Opened in 2011. We Deliver Local provide out customers with a service where they can get fresh local produce delivered straight to their front door, offering the ease of supermarket shopping and at the same time helping local business in the community. Fresh grocery deliveries and organic food from farm shops and local businesses.

We Deliver Local helps you find your local Farmshop, Farm Shop, Farmshops, Organic Shop, Farmers Market, Food Delivery, Butcher, Grocer, Local Produce Supplier and Farm Shops in your area so you can buy Vegetables, Meat, Groceries, Fruit and Organic Food online and help to support Local Shops, Farmers, Farmer, Farming in Britain, British Produce, Organic Food in the UK.

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